EmHappy is an intimate wash for women that was soon to be launched (back then).
Emhappy needed a campaign to introduce their brand but not too much about functional value, it needs to focus more on emotional value, like by using this product women will become more happy and confident with their bodies (you know where), and can be passionately in love with their husbands (you know what love) again, like lovers.
The target audience was modern women aging from 25 to 45 who were already married and had kids.
So I got a chance to input my idea to my team and it was called “The Love Tango”.
When in love, our bodies and souls synchronize. Every movement rhymes so beautifully, and every love we make is like a tango – a dance for two, vibrant, playful, passionate.
So here’s the story:
Open on a couple dancing the tango in the bedroom. On the wall we can see the picture of the family of three, husband, wife and a little kid. The husband moves strongly and passionately while the wife shows a little bit of unconfidence and indifference.The husband caresses her body. When reaching down her waist, he lean forward and is about to kiss her but she uses her hand to stop him and turns away.The husband shows a little bit of disappointment, but he still holds her tight and pulled her into him. The wife pushes him, turns her back on him and runs away leaving the husband shockingly standing still.Follow her movement, cut to the scene she steps into the bathroom. She sadly holds her face full of tears then suddenly her right hand reaches out and pull her out the door and she uses her left hand to hold it back. Her legs are about to step out of the door but then hold up and move backwards. Just like that, every dance move of her expresses the contradiction as if there is a battle in own mind. She wants to love her husband but she’s still afraid to do so.While battling with herself, another hand appears from outside the frame and gives the wife an EmHappy and puts it on the right hand. The wife looks at it surprisingly and then smiles.The liquid poured into a hand of a woman. It can be seen the vital elements like vitamin E, collagen and bubbles containing roses, green tea, Roman daisy.The bubbles fly in the movement of a tornado and then pop into a bottle of EmHappy with super as ‘Vitamin E, Collagen’ and pictures of roses and daisies around it.Cut to the bedroom scene where the husband is still sadly sit on the bed. The wife confidently comes in with a sexy lingerie with her quick and hot moves. She holds her husband’s hand and put it on her waist and romantically dance with him. The husband’s face turns bright and they both dance the love tangle as if they are lovers again.
We didn’t win the pitch but it was fun creating ideas for this kind of a sensitive topic anyway. =))
chau huynh 
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