This brief from PnJ is from Vietnam Young Lions 2019 (Film and Integrated Category) that I and my teammate tried to solve.
PnJ has been the biggest jewelry brand in Vietnam. PnJ bridal jewelry category has grown rapidly thanks to its emotional communication approach, inspiring young couples to celebrate the everlasting value of True Love.
The challenge was to build a brand top-of-mind awareness and brand preference for couples aged 18-35 when it comes to bridal and couple jewelry consideration.
So here was how we tried to solve it:
chau huynh 
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