chau huynh

[vietnamese below]

bivina is a beer brand that claims to be the beer of pearl island (phú quốc).

now on the way to extend its market, bivina wants to define its image with the sea village and the sea people.

with the insight of the sea people, “want to catch a huge load of fish and come home safe and sound”.

for this pre-tet campaign, we launched the idea of the sea fortune (lộc biển) to tell the ultimate wish of the fishermen, “the sea fortune is not only about having a good catch, it’s also coming home safely.” (“lộc biển không chỉ là tôm cá đầy khoang, mà Lộc biển còn là bình an trở về.”)

here is the film.

the following videos are 3 occasions that sea people use beer as an offering to worship, an item in celebration and a meaningful gift to wish others Sea Fortune.

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here’s the part that makes me feel at peace.

it got over 1M views on Youtube after a day of launching.

when chị account went back to her hometown in tet holiday.

and just some social ranking, no big deal. #19