chau huynh

drinkies is a beverage delivery service from the HEINEKEN Company.

for the 2021 tet holiday, drinkies wants to add something FUN to make their beverage gift packs more attractive for the consumers.

as having been researching, tet nowadays seem more boring than ever due to lack of fun activities.

so here’s the Idea

FESTIVE MODE ON!!!

by adding drinkies’ unique boardgames, we make drinkies Gift Packs

• more than gifting treats.
• must-haves for every unique festive home parties.

boardgame “cá ngựa tình duyên” (love seahorse)

tet arrives with a great deal of annoying questions. for instance, “when will you get married?”

this boardgame is based on the original “Sea Horse” game, the rules are the same, just a few details changes.

instead of racing to the barn in the traditional edition, whoever comes to the bridal section as soon and as many as possible will win the game.

boardgame “the bầu cua remix”

sometimes, growing up is hard, you’ve gotta deal with social expectation and standard, or even your aspirations.

this game is based on the original bầu cua game, however, the main content is about “achievable” wishes of young people.

so next time, when you’re about to bet on a crab, bet on a villa instead!

this project worked mainly on social, my team and I built a whole social communication plan for the idea. however, due to the rush of this year holiday, the plan was not carried out.

here is the whole communication plan.