the situation
the dynamic street is the iconic of vietnam. it has its own vibes. people eat, sit, chat, drink, shop, travel, work and so on.
unfortunately, the pandemic came and everyone must practice social distancing. the street vibes, lifeblood of the city, is now caged.
tiger, more than any brands, is the very first one to roar its courage to uncage the street by offering the very first round of celebration.
with the fearless & respectful spirit of asian restless energy, Tiger celebrates all the coming-back moments with tiger men when we all-together roar the courage. uncaging the street vibes.
brand offer
the “first round on tiger” social trigger/promotion
after the pandemic, everyone has a list of their 1st things to do.
one of the most important thing is celebrating and drinking with friends.
tiger will tap in these needs to raise awareness about the “first round on tiger” and also communicate about the fact that your first round is also your first roar to wake up the street with Tiger.
ĐÁNH THỨC ĐƯỜNG PHỐ VỚI LY ĐẦU TIGER MỜI
Đường phố Miền Nam đang dần trở lại nhịp sống vốn có, Tiger thì đã sẵn sàng để hòa chung niềm vui bằng cách mời anh em ly bia đầu tiên. Hãy cùng đánh thức đường phố với ly đầu Tiger mời!
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Chương trình LY ĐẦU TIGER MỜI – tặng chai bia Tiger đầu tiên được áp dụng khi khách hàng đến các quán có thông báo.
#TigerBeer#GamVangBanLinh#DanhThucDuongPho#LyDauTigerMoi
here is the content framework i’ve also working on.
creative director: hoai nguyen
copywriter: hanh do, chau huynh, ngan nguyen, thanh nguyen
art director: thang pham
chau huynh 
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