one day, twister came to us with a twist of fate
we’re no.1 brand but facing “me-too” brands claiming nutritional and natural orange juice.
the task is
to get non-drinkers, lapsers and current drinkers of Twister
who might opt for other healthy drinks
to switch to Twister
convincing them of twister’s superior nutritional/health advantages (Vit.C) & taste
our target
they are independent youth (20-29 yo) with health conscious.
It takes healthy foundation to be positive (up mood)
And live the day full of vitality and spontaneity
how we understand them
what we’ve got
nutritious vitamin-c juice
for everyday overflowing vitality
from that spirit, we’ve come up with
twist with the flow
because life is a game full of spontaneous adventure.
you’ll never know what you’re going to get.
and twister is here giving you the vitality you need to maximize the joy of every day’s spontaneity.
open with the protagonist standing in her house, having a refreshing sip of twister.
camera crash zooms into the can, cut to the scene of overflowing fresh orange juice.
VO: nước cam ép twister, với vitamin A và C.
twister orange juice, with vitamin A and C.
cho bạn thêm tươi, tràn sức sống.
making you fresher and full of vitality.
cut back, the girl is now standing in a giant board game setup space.
VO: để vui trọn mọi ngẫu hứng ngày thường.
to take on everyday spontaneity.
camera shows the top view of the entire colorful board game map.
VO: bởi cuộc sống là một cuộc chơi tràn đầy bất ngờ.
because life is like a game full of surprises.
cam zooms into the first board game step, this opens a space being set up as a makeup room.
she sits down, putting on makeup in an extravaganza way.
camera zooms in to highlight her full extravaganza make-up look.
we see “spontaneous me time” super appears. the girl smiles happily.
VO: ngẫu hứng “me time”
spontaneous Me Time.
cut to her happily jumps to the second game step.
opens up a kitchen set, we see she holds an egg and a pan.
suddenly she hits the egg with the pan like playing table tennis.
camera follows the egg, we see another girl “pans” it back.
camera zooms out to see the whole “table egg-nis” view.
VO: ngẫu hứng cùng homie
spontaneously play with homie
going to the third step, we see a dance floor appears in front of her.
cut to see she is dancing with some good looking guys.
VO: ngẫu hứng cùng crush
spontaneously dance with crush
then cut to when they all pop twister cans…
..and drink it happily.
end frame.
VO: nước cam ép twister – tràn sức sống, vui ngày ngẫu hứng.
twister orange juice – full of vitality to enjoy any spontaneity.
yeah that is how twisted it was.
creative director: tien bac
copywriter: anh trinh, chau huynh
art director: chinh nguyen
chau huynh 
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