After quite a success, Awesome Academy comes back in 2023 with a mission
More awesomeness!
– the clients
butttttt
We don’t want to just extend the campaign
we also want to deepen our relationship and engagement with Gen Z.
Built from the same insight that connected with them:
”Gen Z makes doing AWESOME look effortless
BUT
No one sees the dedication, passion & effort that go in to make it look AWESOME. ”
And what makes Samsung Galaxy A to be that perfect partner?
A partner that can…
Brighten their darkest moments
with Nightography
Capture their groundbreaking awesomeness
with Camera Stability
Smooth the skippable moments
with Smooth Display
Let them have more space to be themselves
with More Memory Capacity
Accelerate the slowest moments
with 5G connection
Introducingggggg
Now we bring it to life with
The microsite’s here.
Even though my journey with Awesome Academy ends here to carry on with other “awesome-ness“, I will never forget this very specific time
when I was the only one Vietnamese Gen Z kid
“kề vai” 4 expats to crack this awesome-ness 2.0!
we even won a prize in Media Category – Gaming, Gamification & E-Sports!
creative director: jeremy lim
social content lab director: mark ocampo
planner: tim danley
creative lead: marvin ramos
copywriter: chau huynh
chau huynh 
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