2023 was indeed a wonderful year for Heineken.

They celebrated their 150th birthday and also

celebrated the Vietnamese Female Football team going into the Female World Cup,

which is a journey of…

Other than being the “malt beverage” that inherits the unique balanced taste of Heineken, Heineken 0.0 stands out to be

surprisingly

heathy!

For Heineken 0.0, It’s always been a long & endless story about “health improvement”

& now it’s even more critical because of busy & stressful urban lifestyle which prevent people from exercise.

For most of them, its nearly impossible.

However, “impossible” is out of Heineken 0.0 & VN Female Football Team‘s dictionary.

With “now we can” spirit, they have stepped out of history, join the World Cup for the very 1^st time.

To achieve that, our girls has performed 1 billion steps monthly in last 20 year.

Why can’t we together submit 1 billion steps to celebrate that marvel?

(plus, be healthier)?

Therefore, under the occasion of Female World Cup, in collaboration with California Fitness center, we celebrated the healthy lifestyle and the spirit of sports with…

With the biggest achievement, comes the biggest rewards!

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Even though the next activity was not executed due to some budget constraint,

1 billions steps collected somehow proved our infinite support for Vietnamese Female Football Team.

So no matter if they win or not, these steps are meant to celebrate them like true champions.

True champions deserve the biggest honoring, right at home

with…

Paths of 1 Billion Steps

How do we do it?

In each player’s hometown, we’ll install a “Now You Can” Path at public places (i.e City Square, Walking Streets, etc) featuring millions of steps from thousands of fans collected in the campaign.

This installation celebrates them when they come home, welcomes everybody to come and admire their achievement, showing the “Now you can” spirit of this campaign will live on with their legacy.

associate creative director: raven ngo

art director: kittik (nguyen huynh)

copywriter: chau huynh

After this campaign, Heineken 0.0 embarks on a new journey targeting different types of audiences – the vehicles owners, aka anyone who drives and enjoys party.

Here’s product information I wrote for Heineken 0.0 to raise further awareness among consumers’ parties (because it’s gonna be a table tent or leaflet).

And a radio ad for the drivers!

The best drivers know what’s best for the ride

(“Cánh tay đắc lực” của mọi tay lái)

A great driver is not only responsible but also knows how to enjoy the ride without disappointing their fellow passengers. 

Therefore, drivers who prioritize fun but value safety above all will know which drink suits their great responsibility, that’s Heineken 0.0.

Objective: 

Introduce Heineken 0.0 specifically to the owner-drivers who wants to enjoy the party/trip fully & safely.