chau huynh

saigon chill – the official sponsor of your chill!

Beer industry’s festive season is a different beast.

Huge events with million-dollar line-ups.

Loud, extravagant showdowns towards 1 big D-Day.

This year, Bia Saigon Chill does it differently, because everyone chills differently.

The idea celebrates and “sponsors” all shapes and sizes of chill, no matter how small. With that, the new Chill festive era unfolds: it’s not about 1 big day, it’s the sum power of thousands of everyday gatherings and celebrations that make this season feel so big.

An engagement/promotion where audience can get sponsored by simply having Bia Saigon Chill in their party bill.

Through the “proof of size”

of every party:

its bill

but in a “Chiller” way.

Every month, we announce a theme to sponsor and activate across all touchpoints from online to offline.

Ảnh có chứa văn bản, Mặt người, áp phích, Tờ rơi

Mô tả được tự động tạo

Kickstart with a video series of 2 KOLs sharing footages of their party to announce the party theme & invite the audience to join the digital engagement to win sponsor from Saigon Chill Beer.

YEAR END PARTY

NEW YEAR PARTY

A Capcut template (different design created for each theme) will be released from BSG Chill for the consumer to flex their own party.

Step 1: Kicking off the month, BSG Chill announces a Capcut template for a party theme, inviting everyone to create their own party video.

Step 2: Users create their video then post on Tiktok/FB/IG + @BSGChill +

#MoNamMoi #ChillChatRieng #ChillPartySaiGon + Lucky Number

Step 3: BSG Chill selects randomly based on lucky number & announces the top 12 winner groups every month (of that city) to be at City-level party.