chau huynh

This campaign I made with a help of a designer friend back in 2017 was to solve a brief from D&AD Awards.

The full brief is in this link.

Here is how I solve the brief back then:

Phase 1: Set your game.

Young people are curious and prefer activities that are gamificational.

The idea is to place an interactive touch screen in public place, this screen will display a game in which the players choose sportwear for their game athletes, then control the character to run on a field track to achieve high scores.

After the game, the player can share their scores on social media and also get the information of the products they choose and the link to the Adidas online shop in case they want to make their purchases.

Phase 2: Play your heartbeat.

Exercises not only help strengthen muscles but also help heart muscle become more efficient and better able to pump blood throughout the body. However, basic exercises are not always amusing and young people prefer more entertaining activities.

The idea is to hold an event with a concept of an interactive dance floor where participants are provided with adidas product and a bracelet that could measure the heart rate of the participants. The rule of the dance floor is to step on the lightning buttons, which are adjusted to the participants’ heart rate.

Phase 2: For everyday runners.

There is always a point of time when one has to subconsciously be running, both literally or figuratively.

The idea is to feature print-ads in places that people are usually in the situation that they have to run, or just simply make the impression of running.