Tag: Advertising
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Nestlé – Set a choice
This campaign is how me and my teammate solved the brief of Vietnam Youngspikes 2018 – Industry Practitioner League. The challenge is to find an impactful and effective way to convince, persuade, influence, educate and inspire moms of kids age 6-12 in urban and rural Vietnam, to bring sport higher up in their agenda of…
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Tiki – Be Bravely Beautiful!
| Vietnamese below | This campaign came from the brief when I joined Sang tao A Bo Co for the second time. The brief is to run a campaign promoting the service named TIKINOW to sell cosmetics through Tiki.vn. The target audience is female first jobber working in offices in urban areas, has never shopped (cosmetics)…
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adidas – LIVE THE GAME
This campaign I made with a help of a designer friend back in 2017 was to solve a brief from D&AD Awards. The full brief is in this link. Here is how I solve the brief back then: Phase 1: Set your game. Young people are curious and prefer activities that are gamificational. The idea…
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WWF – “Răng mà mình bạn có gia đình ở cố đô?”
Đây là một cái brief mình và nhóm mình cùng giải trong khuôn khổ lớp học Sáng tạo A Bờ Cờ. Chiếc brief này là từ tổ chức WWF (World Wildlife Fund) đưa ra sứ mệnh cho chúng mình tạo một chiến dịch truyền thông tuyên truyền ngưng ăn thịt thú rừng ở những khu…
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