Category: Uncategorized
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bivina – the sea fortune
[vietnamese below] bivina is a beer brand that claims to be the beer of pearl island (phú quốc). now on the way to extend its market, bivina wants to define its image with the sea village and the sea people. with the insight of the sea people, “want to catch a huge load of fish…
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Đạm Cà Mau
Mình có dịp được tham gia vào những giai đoạn đầu quảng bá phân bón Đạm Cà Mau, một trong những đóng góp mà mình tự hào đó chính là viết được câu Tagline chính: Bí kíp Vàng – Mùa màng sung túc Sau đó mình còn tham gia viết kịch bản cho series 3…
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grab in-transit – the 6-star/sweetest experience
though being convenient, grab still faces problems during transit. the customers usually complain about their drivers’ hygiene and attitude, traffic jams, awful weather, etc., which are not entirely Grab’s faults because Grab’s main duty is to serve a seamless and safe ride. so the goal is to highlight the ENJOYMENT brought by Grab in-transit experiences…
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sendo – the cashback chant
[vietnamese below] sendo is an e-commerce channel for online shopping. for this july sale, sendo wants to make a campaign that promote and delieverone point which is “when you buy, you’ll ge cashback 100% (for up to 100K purchase)”. anyway, we did not win the pitch. the idea was THE CASHBACK CHANT we inject “CASHBACK”…
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Internship at Dinosaur Vietnam
Dinosaur Vietnam was my first 6 months in advertising. During that internship, I took part in several jobs, but these followings has truly set a considerate foundation on my journey that I truly appreciated: –Need it, grab it!: I took part in the script brainstorming and following social contents. –ZaloPay – Transfer-O-War: I contributed several…
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