Category: Uncategorized
-
PnJ – True Love is at the moment
This brief from PnJ is from Vietnam Young Lions 2019 (Film and Integrated Category) that I and my teammate tried to solve. PnJ has been the biggest jewelry brand in Vietnam. PnJ bridal jewelry category has grown rapidly thanks to its emotional communication approach, inspiring young couples to celebrate the everlasting value of True Love.…
-
The Overthoughts
| Different Vietnamese content below | This is my Instagram personal blog, @the.overthoughts, where I write my thoughts out. Some are stuck in my head. Some are true stories. Some are made up happiness. Some are memories. Some for people I’ve loved. Some for people that left. Some playful thoughts. Some me. Cho những chuyện…
-
EmHappy – The Love Tango
EmHappy is an intimate wash for women that was soon to be launched (back then). Emhappy needed a campaign to introduce their brand but not too much about functional value, it needs to focus more on emotional value, like by using this product women will become more happy and confident with their bodies (you know…
-
GrabPay by Moca – That “Reluctantly Lucky Money” Phenomenon
| Vietnamese below | The brief was to make GrabPay by Moca (a service of Grab) become a new way of “lì xì” (giving lucky money) during the period of Tet Holiday in Vietnam. The target audience was anyone who used Grab, if they hadn’t connected their Grab account with GrabPay yet, then that was…
-
Nestlé – Set a choice
This campaign is how me and my teammate solved the brief of Vietnam Youngspikes 2018 – Industry Practitioner League. The challenge is to find an impactful and effective way to convince, persuade, influence, educate and inspire moms of kids age 6-12 in urban and rural Vietnam, to bring sport higher up in their agenda of…
chau huynh 